Asociația Culturală Metropolis

Film. Music. Dialogue. Cultural bridges since 2011.

Cultural NGO · Bucharest, since 2011

Our second website for the same group, after Metropolis Film.

Services Delivered

Web Design & Development·Copywriting RO/EN·Forms·SEO & AI Visibility·Email Marketing

Period September 2026 — present

Asociația Culturală Metropolis is the Bucharest NGO behind KINOdiseea, Romania's first international film festival for young audiences, now in its 18th edition. It also runs Balkanik! Festival, the Caravana Metropolis open-air cinema, Film la Conac and educational programmes such as CAMERA DE ECOU. In more than 15 years, its projects have reached over 700,000 participants. The old WordPress site no longer showed that range, so we rebuilt it from scratch as a fast, hand-coded website.

Every project now has its own page: KINOdiseea (with separate Bucharest and Botoșani editions), Balkanik!, Forme care tac / Forme care luminează, Film la Conac, Caravana Metropolis, Ad.Break and CAMERA DE ECOU. Around them sit an archive of past projects, a press library going back to 2021, a "Support us" flow built around the 3.5% tax redirection form, and a full English version. The work then went past the website: we set up the association's newsletter platform and designed, wrote and sent the first two KINOdiseea newsletters.

Web Design & Structure

Hand-Coded Build·7 Project Pages·Filterable Archive·Press Library·Mobile-First

The homepage reads like an editorial overview of the association. A photo slideshow from the festivals opens the page, followed by a stat bar (700,000+ participants, 15+ years, the KINOdiseea and Balkanik! edition counts) and short About, Mission and Partners & Funders blocks. A carousel of around 40 photos then shows how varied the work is: festivals, open-air screenings, pottery and film workshops.

The project sections are built to stay useful as the association grows:

Current projects appear as cards with a live "in progress" badge and can be filtered by type: film festival, music festival, cultural workshop, educational workshop, outdoor cinema
Past projects get their own archive, filterable by year (2011–2025) and by type
Press & News collects 44 articles from national and local outlets, including AGERPRES, PRO TV, Radio România Cultural, IQads and Spotmedia. Each comes with a preview image, filterable by year from 2021 to 2026, in a paginated slider

All seven project pages share one template: hero image, poster, description, gallery, and partner logos grouped by role (organiser, co-funder, network membership, partners, media partners). For a publicly co-funded NGO this is a requirement, not decoration, so the AFCN co-financing disclaimer appears wherever it applies. The KINOdiseea page goes furthest. It has an edition switcher for Bucharest and Botoșani, jury cards, and a day-by-day programme across all nine festival days. Every film entry lists director, country, runtime, age group, dubbing or subtitles, and awards.

On mobile, the menu opens into a full-screen numbered overlay (01–05) with contact details and a "recommended project" teaser. Project pages keep a small sticky "Back to projects" pill within reach. The site lives in a Git repository with an automated deploy, so every update goes live in minutes without anyone touching an FTP client.

Asociația Culturală Metropolis: homepage hero, stats and About, filterable projects, press library

Asociația Culturală Metropolis: KINOdiseea project page, day-by-day programme, Balkanik! Festival page, KINOdiseea Botoșani edition

Asociația Culturală Metropolis on mobile: hero, full-screen menu, projects, festival programme

The website is live: visit Asociația Culturală Metropolis online.

Copywriting RO/EN

Romanian Copywriting·English Version·Content Structuring·Project Descriptions

The starting point was a content skeleton from the association: fifteen years of festivals, funding programmes and partnerships, written by people who know the work from the inside. We turned it into copy for a first-time visitor, starting with the headline: "Construim punți culturale între oameni, comunități și creatori", or "We build cultural bridges between people, communities and creators."

Every project follows the same pattern: a category label, dates, venues, a short summary and a longer description. That consistency lets a parent looking for a children's screening, a journalist checking the festival's history and a funder reviewing past results all find what they need on the same pages.

The English version is a parallel site under /en/, with its own RO/EN switch in the header and correct language tags. It was written to read naturally for international partners, festival programmers and the cultural institutes the association works with. It is not a machine translation layered on top.

Asociația Culturală Metropolis homepage in Romanian and English

Forms & Support Tools

Contact Form·In-Page Confirmation·GDPR & Cookie Consent·Form 230 Download

The contact form asks only for what the team needs to reply: name, email, subject and an optional message. It runs on its own backend and shows a clear success or error message right inside the page, so nobody is left wondering whether their message arrived. A consent line links to the site's privacy policy, which was written for this site rather than copied from a template.

The Support us band handles the association's most important call to action: redirecting 3.5% of income tax to the NGO. Visitors get a one-sentence explanation and a single button that downloads Form 230 as a PDF. A GDPR cookie banner (accept or refuse) remembers each visitor's choice, and the contact section ends with the address, phone, email and an embedded map.

SEO & AI Visibility

Technical SEO·Structured Data·hreflang RO/EN·llms.txt

Every page has its own meta title and description plus Open Graph data, so a project link shared on Facebook shows the right poster and summary. Structured data describes the association as an NGO on every page, and each project page adds its own CreativeWork and breadcrumb markup. The Romanian and English versions are connected with hreflang tags, so search engines send each visitor to the right language.

For AI assistants, the site includes an llms.txt file: a plain-language summary of who the association is and what it runs. When someone asks ChatGPT, Claude or Perplexity about KINOdiseea or Balkanik!, the answer can draw on the association's own description. A sitemap, robots.txt and Google Search Console verification complete the technical setup.

Email Marketing

Email marketing for KINOdiseea, the association's flagship festival

Platform Setup·Domain Authentication·List Cleaning·Reusable Template·Copy & Layout

KINOdiseea had a list of past festival-goers but no newsletter tool. We chose Sender.net, which fits an NGO that sends a few campaigns a year without a monthly subscription. The account was created on the association's own email, so the subscriber list and send history stay theirs. We authenticated the sending domain so emails reach the inbox instead of spam, then cleaned the original Excel list of duplicates and invalid addresses before importing it.

We then built a reusable HTML template in KINOdiseea's identity: Barlow Condensed and Work Sans, the festival's sky-blue and raspberry palette, and colour-coded programme cards (warm for screenings, blue for workshops). The cards carry age-group pills, dubbing and subtitle tags, and venue pins, and they stack cleanly on mobile. The partner footer groups organiser, co-funder, network and media partner logos and includes the AFCN disclaimer. Everything was tested on desktop and mobile clients before sending. The template stays saved in the account, so the team can send future newsletters on its own.

Oaza handled the full newsletter work (strategy, copywriting, layout, header compositions, HTML build and sending). The only exception is the festival's own artwork, created by the KINOdiseea illustrator.

KINOdiseea KINOdiseea 2026 · Superputerile viitorului

Newsletter 01 · Edition launch

Superputerile viitorului

Announces the 18th edition and its concept, The Superpowers of the Future. It shows the festival in three facts (ages 3–18, 100 screenings, free entry), introduces the jury and walks through a programme selection across all nine days, with a single booking call to action.

View full newsletter →

KINOdiseea KINOdiseea · Ultimele zile, 15–18 octombrie

Newsletter 02 · Final days

Patru zile de film, joacă și superputeri

A mid-festival push for the last four days. It leads with "everything is free, seats go fast", picks the highlights of each day (screenings with Q&As, jury workshops, magic shows, the closing gala) and puts the booking button both above and below the programme.

View full newsletter →

Both newsletters were sent via Sender.net to the database of Asociația Culturală Metropolis. The versions linked here are portfolio copies: unsubscribe and sign-up links are disabled, and images are hosted on this site. Scroll inside each frame to read the full email.